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microface
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End of Questions. End of call. Replay avail for a week: 866 435 1324
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"We're going to be innovating on ... the way we target ads"
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We focus on serving the right ads to people without violating their trust. "Certain details of the parnership we're not disclosing today"
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A: "User trust is core to what it is that we focus on"
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Last Q: Does this change how you target ads? Does MS AdCenter have access to FB user data to serve ads?
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A: This combines unique assets from MS AdCenter with FB's platform. We (FB) work with MS to coordinate and to server advertisers needs
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How will two companies collaborate on salesforce?
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2 more Qs
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Goal was to put a deal together that "was truly accretive for everybody." (say what?)
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When was the deal signed? "Today"
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A: we've had a good relationship, this is extending on it.
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Q: Please "provide color" on the how the deal came about.
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Capital will be used to expand platform. Userbase is doubling every 2 months.
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"But I appreciate the question" "Monetization on an ECPM basis continues to improve"
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Q: More details please? A: No.
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A: "We continue to see the monetization improve" And we have plans to drive it higher.
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Q: What kind of performance have you seen on FB from previous advertising efforts? And what are you doing with the $ from MS? (Om Malik)
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A: There's a broad strategic value here, we're not disclosing specific terms. both sides have responsibilities to the agreement.
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Q: Is there any minimum payment with regard to the overseas ad arrangement?
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Q: Is this deal just for banner ads? What about search? A: Ads today. We're not announcing anything today related to search.
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